W-21 is a new experimental store by the Danish brand ECCO Shoes created as a “One-off”retail concept designed by the brand’s own Innovation Lab. The store features unique collections curated by the ECCO Leather tannery in Dongen and featuring limited premium leathers. W21 aims to express the brand’s essential DNA; premium raw materials animated by high-tech production with an eye to achieving “Shameless Comfort. New collections are available every season, with guest designers (Our Hackers) collaborating to push the boundaries and traditions of ECCO and ECCO leather. These collections are only available at the W-21 retail concept store in Amsterdam.