Heineken Experience - Things to Do - Hello Amsterdam City Guide

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Heineken Experience

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The Heineken Experience is one of the most popular attractions in town. Dive into the history of Heineken and get to know the story of the brand that was born in Amsterdam and raised by the world. The tour ends with a private beer tasting of 5 premium beers served with matching cheeses. A behind-the- scenes experience you won’t forget. The VIP tour is available for visitors who are 18 years of age or older. Retail price is €49 per person.

Have a true Heineken Experience during the brewery tour

Learn about the company’s history in a fun and interactive way on the Brewery Tour. Walk through the impressive old building and you will see the gigantic copper tanks used to brew the original Heineken beer we all know and love. Besides that, you will see history through old advertisements and you will get the chance to draft your own beer in the Heineken Museum Bar. The Brewery tour is an exciting high-tech multimedia experience the tour is available in several languages including English, French, Dutch, Russian, German, Chinese, Portuguese, Italian and Spanish. Besides that, you can also download the Heineken Experience App to get the most out of your visit. At the end of the Brewery Tour, you’ll be able to enjoy two complimentary drinks while you relax in the bar. Non-alcoholic drinks are also available and you can try your hand at drafting your own Heineken!

Avoid the infamous lines at the Heineken Experience!

Ask people about the Heineken Experience and they will tell you about the infamous lines. Would you like to avoid these? No problem! Book your tickets to the Heineken Experience through our website and don’t waste a moment of your time with fast-track admission. The Heineken Experience is a one-of-a-kind attraction and definitely one of the best things to do in Amsterdam. Book your tour now and make sure you don’t miss it!



Heineken Experience


Stadhouderskade 78, Amsterdam




+31 (0)20 523 92 22


De Pijp

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